Mystery Shopping Benefits Consumers
How does mystery shopping keep costs in
check for the average consumer?
One way is through monitoring brand
integration, especially in businesses
that have recently changed ownership.
Hotel patrons shouldnt have to pay
four-star prices in a place with the
qualities and amenities - of a
three-star chain. Mystery shoppers can
show the owners how customers view their
Another way is through customer service.
Companies that employ mystery shoppers to
audit their customer care are more likely
to use what they learn to improve their
processes. Consumers benefit when they
receive proper service on their first
And mystery shoppers can fill gaps
between official inspections. Many
restaurants and grocery stores are
audited only a few times a year. Mystery
shoppers can check them out several times
a month, and then report their findings
to store managers who oversee health and
safety processes. Consumers benefit
because they dont get sick. Or, at
least, as often.
Theres much more to mystery
shopping than free food and fancy trips.
Mystery shoppers record every detail of
their visit and provide storeowners with
valuable feedback. By limiting the
occurrences of bad experiences, mystery
shoppers stretch consumer dollars.